The secret of St. Louis

Nathaniel Reid reinvents the neighborhood bakery with approachable, world-class desserts.

In just two years since opening his first retail shop, Nathaniel Reid Bakery, the Missouri native has emerged as the toast of his home state with a premium but “approachable” menu of dessert cakes and pastries, macarons, breakfast pastries, sandwiches, salads, quiches, sweet snacks, pound cakes, meringues and jams. When Reid, who won the US Pastry Competition in 2010, calls his place “more than a pastry shop,” it’s literally the understatement of the year.